10 Email Marketing Mistakes You Need To Stop RIGHT NOW!
Statistics says, about 205 billion email messages are sent per day. This clearly indicates that the world still believes in the magic of email marketing. This form of marketing has its own charm when it comes to cost-effectiveness and ROI. But, if not executed wisely, this marketing process also can get you blacklisted and can cost you click-throughs and email opens.
Here are 10 simple and sometimes massive mistakes every email marketer should stop making RIGHT NOW!
- Don’t underestimate the power of a subject line:
The golden rule to successful email marketing is a simple subject line!
The key to a perfect subject line is – Keep it real. Keep it simple. Keep it informational. And to top all that, build it worth opening. If your subject line reads, “Monthly subscription from XXX”, there are higher chances of your email remaining unopened by the readers.
- Sending mails to people without their permission:
This is a giant NO-NO! The very last thing to get on an email marketer’s to-do list is mailing to people who haven’t given you permission. Many marketers find you taking a shortcut like buying a list from some source from the internet and sending emails to them. This is against law and additionally ends up hurting the reputation of the corporation. Before launching your next email campaign, make sure you do not fall victim to this common email marketing blunder.
- Sending Too Many Emails, Too Frequently
Someone wisely said, “Too much of anything is good for nothing”. And this is applicable to email marketing as well. Still, a majority of marketers believe in the concept, “Volume is that the key”. A large number of emails crashing into your subscriber’s inbox will only result in declining marginal ROI.
- Timing is everything:
Timing is a vital side to be considered for tapping your potential clients. Your timing can make or break your email marketing efforts. Marketers these days tend to not consider timing as a critical factor and end up tampering the ROI. Email Sending Time should be considered when your audience is spread geographically. Also, in the case of special offers, the proper time to send emails should be known to make sure that the customers aren’t informed regarding it at the last minute.
- Email focuses on the Product and not the Customer:
Marketing is all regarding selling solutions to your customer’s problems. Your email is meant to serve the customer and not the product. Most marketers observe cold sale with their email marketing techniques. Rather than of selling, marketers should focus on adding value to the emails so that potential customers scan them, share them and are excited to use more of the product.
- Email Contains Too Many or No Calls to Action (CTAs):
Another huge blunder that email marketers are presently making is with regards to the Call to action.
The marketers generally try to accomplish too much in one campaign and end up confusing the subscriber by adding too much Call to actions.
While a few marketers add too many CTA’s, there are a few who miss out on adding any. This makes the email, a one piece of content that serves no objective.
Research says, one CTA linking to one landing page clarifies your supply and makes it easier to convert.
- Write emails and not letters:
In the internet era, where our attention spans are decreasing each passing minute, long emails are a big NO-NO! A median subscriber won’t spend more than 2 minutes of their time to read email. And not simply that, these monster emails conjointly reduce kill the engagement level of the user.
So Keep it Short. Keep it Easy. Keep it On Point.
- Emails with Too many or No images:
Emails with too many images are sometimes not optimized for mobiles. And such emails change into a nightmare for the marketers when once the links to the images break. Too many pictures, slow download, graphics that overshadow your message, and attachments will shutdown readers.
- Sending from email@example.com:
Would you take an email received from firstname.lastname@example.org or email@example.com seriously? Then how do you expect your subscribers to find such emails welcoming and inviting? The result of an email campaign from such addresses will only be the low Open rate.
Always send emails from addresses that let your customers reply back with queries if any, always link your social media profiles leaving an array of choices for your customers to reach you.
- Not optimizing your emails for mobile devices:
43% of users check emails on their smart phones regularly.
With the quantity of people reading emails on mobiles and tablets increasing manifolds, your emails NEED to look sensible on such devices. Moreover, concerning 64% of the decision makers scan emails on their mobile phones.
If the email designs are too complicated to require any action from mobile gadgets, your customers are very likely to depart it unopened. So, it’s important to know the power of the mobile readers and make a minimalistic design that is compatible and responsive with mobile devices.
As the saying goes, “intelligent people learn from their mistakes, whereas wise people learn from the mistakes of others”, we tend to hope you take away some valuable knowledge from this piece of writing and don’t fall victim to any of those email marketing blunders.