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Search Engine Marketing (SEM) Certificate Course
D mukunda Rao a Digital marketing trainer, Speaker, Trainer & an Entrepreneur. His passion is around Online Marketing and Social Media innovation, he has spent countless hours in the past 9 years testing the waters of Online marketing and consulted hundreds of Startups and small businesses worldwide. He loves to spend a lot of his time researching for new tools and techniques to leverage the internet platform for his clients’. Since 2008 he has been a part of success for more than 20+ Startups and Small Businesses worldwide, engaging with them in everything right from idea inception to Lead Generation.
COURSE PROPOSED - SEARCH ENGINE MARKETING (SEM) COURSE
The Search Engine Marketing course at Parishkar Education are the best SEM certifications courses in Hyderabad that facilitate students to quantify and prove their skills in a digital marketing domain. This course provide an excellent way to keep up with all the most recent trends, tools and technology effecting digital marketing today.
Why Search Engine Marketing (SEM) Course
Search Engine Marketing (SEM) is the paid type of adverting on search engine. It’s also known as pay per click advertising. It includes google Adwords and Bing Adwords. Google Adwords is type of PPC Ads powered by Google and also the best type of online adversting.
Additional Benefits of Our Course:
- Get a Free Demo Class on Request
- Get Google Adwords Certificate
- 100% Job Assistance
- Live Project Training
- Interview tips and All Possible Questions will be Provided during your PPC Training
The potential of PPC is huge. It will give thousands of relevant visitors to any website within short span of your time. It’s the foremost effective kind of internet advertising. Popular search engines give the platform for online advertising on Google using adwords, on yahoo using yahoo search marketing and lot of search platforms. In today’s age of internet, we tend to believe that it’s very important to use totally different methods in advertisement and marketing, In order that a website can be unique. Therefore, while thinking of latest ways that to advertise and promote your website through Google or Yahoo, the Pay Per Click Training is the ideal choice for you.
Search Engine Marketing Training Program : With quite 90 per hundred of Internet users finding products, services and information through Search Engine, Search Engine Marketing (SEM) continues a important intermediate to make emblem awareness and gain new customers. discover SEM ways and devices to competently incorporate SEM into your trading efforts and enhance your vocation prospects.
The Search Engine Marketing (SEM) teaching Program wrappings all aspects of seek motor trading, together Search Engine optimization, pay-per-click trading, and world wide web site copywriting. These are the absolutely vital components for understanding this unique and growing vocation field.
SEM is a growing industry that offers many career opportunities. This certification is best suited for:
- Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
- Sales, marketing ,Business Development professionals, to improve their sales process
- Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
- Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth
- Course is designed as per current industry requirement
- Govt. University Certified Course
- Digital Marketing Certifications are offered in tieup with Potti Sreeramulu Telugu University (Govt. of Telangana Initiative). After your training, you will appear in an exam and get this Govt. Certificate.
- Life time access to Latest Content (Presentations & Videos)
- Backup and Revision Sessions For the Trainees Who are absent
- Trainer’s Support on Discussion Forum
- Support Google Certification
- Doubt Clarification Sessions
- Case Studies and Assignments
- Provide Research Based Internship
- Hands-on Projects and Assignments
- Placement Assistance for Fresher’s & Digital Marketing Experts
- Self Assessment Tests After Each and Every Module
- Handouts of each and Every Module would be given to the Trainees
- Doubt Clarification Sessions Dedicated Watsapp Chat with the Trainer
- Alumni Group (you can Network to build your business, to fetch or swap the jobs)
- Fully equipped Air conditioned classroom with Projector, white board and wifi internet for practical training.
- Dedicated member’s area for every student that enrolls for the course. Course material PDFs are updated daily so that the same can be used for reference during practice
Section 1: Introduction to Handstands
This Search Engine Marketing course is meant to Familiarise you with the Google AdWords and Bing adwords tools. This AdWords Basic course will teach you ways to leverage Google AdWords to best serve your online marketing needs. The distinctive feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use AdWords on their own website right away.
Learn how to get your business, products and services listed on Google and connect with potential customers. Find out how Google Search can help customers find you.
Learn how linking AdWords and Analytics can help to improve your bidding, messaging and performance, also Learn what Smart Goals are and how they can help you identify the most engaged users on your client’s website.
Learn what is PPC, importance of PPC, Display/Contexual ads, what is CPM, Tools used for analysis
Learn how to create account in adwords, setting up campaign, managing campaign, Kewords planner, Budget allocation, Analyzing CPC Etc.,
Learn about competitor analysis, understanding the client needs, how to upgrade and stay updated, Mobile optimization, Core logics of SEM
In this module, you will learn advanced SEM techniques like, Content Marketing, Brand Reputation, Affiliate marketing, Social media optimization and marketing
Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.
Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.
- PPC Campaign Executive
- PPC Csampaign Manager
- Ad writer or copywriter
- Account Manager
- VP/Director, SEO
- SEO Manager
- SEO Team Lead
- SEO Executive
- Content Writer and Editor
- Account Manager
Besides the above mentioned roles, organizations also hire technical professionals and graphic designers for building tools and technologies for effective SEM implementation and service.
This course will give you insights to Future and Career Opportunities of PPC
Title of the Course : SEM Certificate Course
Course Duration : 8 Hours Course.
Intake : 20 per batch
Mode of admission : Fulltime
Eligibility : Any person above 18 years of age, a pass in Matriculation/SSC/or Any equivalent course and basic computer knowledge
Admission Process : Online Registration / Offline admission
Course Fee : Rs. 4,999/-
No. batches : 2 (two)
Teaching Sessions : 2 hours a day
Session Timings : 9am to 11am (Batch-1)
2pm to 4pm (Batch-2)
Method of Delivery : Both Lectures and Lab Sessions
Essential : Minimum attendance of 75%
Duration of the exam : 60 minutes
No of questions : 50 (Fifty)
Mode of questions : Multiple choice questions
Pass : Securing 35 / 50
Catch : No negative marks for wrong choice
Re-exam : For deserving candidates on request on payment of fee specified